Tips for writers on how to avoid illegitimate literary agents and publishers

Writers of every age look forward to the day when they will see their name in print whether it is on a book, short story, poem, article or so on. Many novice writers, after they’re finished writing a project, immediately jump onto the internet and begin the long and grieving task of searching for the right publisher for their work.

What they don’t realize is that a general search on the internet can lead to overwhelming results. There are so many companies out there looking for writers to submit their work. This is not the best way to go about searching as the results you will find on a webpage may be out to scam you. They may appear to be legitimate and sound professional but there is one sure sign to figure out if the company is a fraud. Look at their submission policy. If they charge a fee, the number one thing to do is not to submit to them. No legitimate literary agent or publisher will charge an up front fee to see your work. They make money by commission on the amount of books you sell.

Another point to look out for is companies who will not provide a track record of their clients and amount of books sold. If they fail to do this, they are probably hiding something. Normally, these companies would be happy to provide the writer with these records.

As far as agents go, writers need this information to let them know if the agent is successful in their job. The information given to author also lets them know if the agent has expertise in a given genre. Agents who don’t share this form of advertising are likely to be hiding something.

In the case of a book doctor, however, warning signs are more subtle. You should be suspicious if you are referred by an agent or publisher. A few lines you may hear to scare you into searching out a book doctor are: “Publishers don’t accept manuscripts that haven’t been in the hands of a professional editor first”, or “A manuscript that has been professionally edited, stands a far better chance of landing an agent.” These claims are not true!

A reputable book doctor will have professional credentials such as being an editor for a publishing company, or as a commercially published author. The book doctor should have no quarrel in sharing this relevant information.

In these cases, the next thing you should do is write down the agent’s or publisher’s name and contact information. (You can do the same for editors or book doctors who have scammed you.) You can report a company, or companies anywhere online where you

How Just About Anyone Can Skyrocket Their Website To The Top Of Google

If you are 100 percent committed and serious about getting a top ranking on Google then you need to keep reading to learn how SEO professionals get top rankings on Google and how virtually anyone else online can copy what they are doing to achieve the same results.

There are two types of website search engine optimization – there is on page optimization and there is off page optimization. Both of these are important, however, on Google it is your off page optimization that is ultimately going to make a huge difference to your rankings and mean the difference between appearing 10 pages deep on Google and appearing in the idolised top 3 positions.

Let me take a moment to explain what off page optimization is. It’s not so much what appears on your website but, in fact, what appears on other websites about you. It is your reputation and how the search engines actually believe other websites perceive you. Off page search engine optimization includes how many websites link back to your site, which websites actually link back to you, the Google page rank or PR of the websites linking back to you, the actual title of the pages linking back to you, the anchor text used in the link back to your site, the number of links on the website that’s linking back to you and the type of links they have on their own links page. Even the IP address of websites linking back to you is of importance to Google.

Let’s say, for argument sake, your main keyword is RV accessories. In order to achieve the best off page optimization results you would need to carefully analyse in depth the top 10 ranked websites for your chosen keyword RV accessories. The goal here is to analyse and duplicate precisely what these top 10 websites are doing and if possible do it better. By being in the top 10 in Google these websites have given Google precisely what they are looking for. These top 10 websites have now made your task so much easier. In fact, by duplicating what these websites have done you can actually outrank these top 10 websites.

Let’s say that you wanted to analyse the number 1 website on Google for safe weight loss. What you need to look at when looking at the number 1 website are the items that I have already mentioned like the number of websites linking back to this site, the page title of websites linking back to this site, the number of links they have on their page, their Google page rank, the IP addresses of the websites linking back to them.

To find out which websites link to this number 1 site type in Google link:www followed by the rest of the url. Google will then bring up the number of pages linking back to this number 1 site.

Now it’s important to analyse in more detail the websites that are actually linking to this website. You do this by getting the page rank for some fo these websites. It’s easy to learn the page rank of a website by using the free Google toolbar. You can download it here http://toolbar.google.com.

You will want to get sites linking back to you that actually have your main keyword in the title. Use your main keyword as your anchor link on the links pages you submit to. It’s also important to analyse the number of total links and the quality of the links on the websites linking to the number 1 website. You will want to get links from pages with as few links as possible on that links page for best results.

Authority websites are highly regarded by Google so if you can find an authority website that is linking to the number 1 site then try and exchange links with them also. Use this free tool at http://www.andyhagans.com/tools/hubfinder. It is also important to get backlinks from other websites from as many different IP addresses as possible. To find out IP addresses of websites go to http://www.webrankinfo.com/english/tools/class-c-checker.php.

Once you analyse the top site then take some time to analyse at least 5 to 9 sites that rank underneath it. Yes, it takes a lot of time on your part and quite a bit of dedication but in order to rank as high as possible on Google you must know exactly how these top websites are using off page optimization because this is just the thing that is getting the top rankings that most website owners can only dream of.

Of course, you can personally analyse websites manually or automatically for a fraction of the cost of an SEO consultant that virtually does everything I have just shared with you at the touch of a button. Of course it is not critical to use a software program, although it does save a great deal of time and frustration. What is most important is that you spend time analysing your top ranking competitors through whatever means possible to you at this point of time.

The Basics of Internet Marketing

Marketing for the internet is an entirely different field when compared to marketing in the real world. Although, just like marketing for corporations in the real world, many of the same theories apply.

At the start of every business, you should have a business plan. This will undoubtedly be different for different companies and different types of industries. In some cases, you don’t have as much planning to do, but in others you’ll end up with a 200 page document.

Now, when starting an online business, or even when just branching off and creating a website for your business, you’ll have lots to plan. For starters, what type of website works best? Many internet marketers will tell you that first and foremost, you need to have a blog based on your industry. If you’re running a company that sells candy, start a blog on how candy is made. This is becoming more and more essential because it turns your website into a living, breathing thing. People will be able to leave comments and you’ll be able to receive feedback on your product.

Blogging is a great way to start an online business because not only can people leave comments and feedback, but you can write about other people and others can write about you. This is the basics of linkbuilding. Essentially, the more that other people talk about you, the more popular your website will become, most notably in search engine rankings.

One of the biggest mistakes that online businesses make is to put up advertising on their site. This is fine once you’re established, but is absolutely never okay when just starting out. It generally takes well over a year for any business to start making money through the internet. It will be worse for your company to try and force it than to try and make money right away. In fact, using ads can actually hurt your reputation as a legitimate company in the eyes of many online communities.

Once you have everything running smoothly, you should start using social media marketing. Submit your blog entries to StumbleUpon and Digg and Reddit. Get friends to help rate your blog posts and you’ll start to see a huge increase in traffic. A good estimate of what you should aim for is 2000 hits per day.

10 Tips To Getting Started With Google Adwords

Online advertising has rapidly grown into a multi-billion dollar industry, with Google’s recent $900 million deal to advertise on MySpace an example of it’s huge demand and popularity.

Pay per click (PPC) advertising is the most cost-effective form of advertising so it’s vitally important that all aspects of advertising campaigns are managed to achieve maximum return on investment (ROI). Google AdWords is the most popular method of PPC and is an excellent way of increasing targeted website traffic, providing the advertising costs can be justified by ensuring the clicks turn into sales.

Nobody gets it all right the first time and most of the best advertising campaigns are developed over time. Below are 10 tips to get started and help to get the best performance from your Google AdWords advertising budget.

1) Keyword selection

Good keyword selection is essential to ensure you can attract users who are interested in your products and with the potential to become customers. It can be very easy to get carried away and select the most popular keywords recommended by Google AdWords and the highest in terms of clicks from the estimated traffic tool. But remember traffic is not your main goal, a successful advertising campaign is based on bringing quality traffic with the potential to bring sales to your site at a cost that can achieve a positive ROI. To help keep track of the performance of your ad campaigns it is useful to manage the selected keywords in multiple AdGroups and this will also help you to use ad text specific to each keyword.

2) Where to target your ad’s

The best performing campaigns generally target the search network which for AdWords means that your ad will appear on Google and it’s network of partner websites. You also have the option of advertising on Google’s content network which includes all AdSense publishers, clicks from the content network can normally be attained at a lower CPC (cost per click) but this generally doesn’t convert into sales as well as the search network and is more likely to receive fraudulent clicks. The content network is normally a good option if your main objective is increased traffic as opposed to converting sales.

It is also important to define the geographic locations you are targeting to produce sales from. If you are a business which only delivers within the UK there is no need to advertise your website outside of the UK as this would be a waste of a large proportion of your clicks. In some cases it is essential to restrict your ad’s visibility further than country level by setting a city or region to advertise in, for example a taxi company in the Oxfordshire region would only want to advertise to users within areas they pickup from.

For companies targeting worldwide users it can be advantageous to create individual AdGroup’s or campaigns for each country. This way sales can be tracked in order to define which countries are producing sales and which need working on or should be dropped.

3) Reviewing your competitors

Define what makes your company stand out from your competitors and try to find a niche in your market that users will be interested in. If your ad can stand out from the rest it is more likely to be clicked. Another good method to stand out from your customers would be to find out if they display their prices within the ad, if this is the case and your prices are lower it would be a good idea to display them as well to entice the user to click your ad instead.

4) Using effective matching options

Most optimized campaigns would use the exact matching option on all keywords to ensure that they are only bidding for that individual search. This is effective for ensuring you are only bidding on relevant keywords and improve your click through rate (CTR). CTR is a very important factor in deciding the cost per click (CPC) so the higher rate you can achieve, the less you are likely to pay for that keyword.

Using only the exact matching option can have the negative effect of only receiving a low amount of traffic as you are only targeting a specific audience. In addition, to attract a wider range of searches it may be worth adding the phrase and broad match versions of your exact match keywords. As these are less specific they are likely to achieve a lower CTR and conversion rate but will increase the amount of clicks. It is important to use the negative matching option effectively with phrase and broad matches to filter out any unrelated searches.

5) Managing your budget

In order to get the best from your daily budget I would suggest on starting with a low budget to begin with. This way you can ensure you are bidding on the right keywords at a cost-effective price without losing too much money. I would strongly suggest defining a separate value for content network bids as these should be achieved at a lower value than the search network. Once a positive ROI is being achieved you can then think about increasing the daily budget.

6) Choosing your Ad Text

Entice users to your site with a genuine interest in your business by describing what you can offer and why it can benefit them. Whenever possible it is also useful to raise your quality score by including the keywords within the ad title or description and by using action keywords such as register, sign-up or browse so that the user knows what to expect on the next page. A high quality score will help to improve the relevancy of your ad which can result in your ad ranking higher than a competitor with a larger bid. For large accounts a quick trick is to use {KeyWord:Default Text}, this will insert the keyword from your AdGroup into your ad text providing that it is within the character limit, otherwise it will use the default text defined.

7) Selecting your destination URL

The Google AdWords algorithm now reviews the quality of landing pages so it’s more important than ever to ensure your destination URL is relevant to the keyword bid upon. It is also important to make sure that the user is directed to the webpage they expect to see, rather than being taken to the homepage and having to find the right page for themselves.

Conversion tracking

In order to monitor the performance of your account it is important to track conversions so that you can review where sales or leads are coming from to help manage the campaigns based upon results. A cost per conversions value will then be displayed within your reports which will help to make key decisions (such as changing bids, dropping keywords or ad variations) easier. If you are running any other, non-AdWords, advertising campaign you can also set-up a cross-channel to track the conversions from these as well, for example Yahoo! Search Marketing. Research has shown that Google users are generally more likely to purchase online and this is normally reflected with a greater conversion rate from AdWords, although there are advantages to advertising using both methods such as exposure to a wider range of websites and lower CPC’s.

9) Using Reports

Once your campaigns are up and running you’ll need to monitor it’s performance, making the most of the Google AdWords reports to help make decisions based upon results. The reports will help to visually display detailed statistics on your clicks to show where the ad’s are performing well and areas which can be improved upon or should be dropped. Examples of improving the accounts performance are by monitoring conversion rates, cost per conversions, CPC’s and CTR’s of both keywords and ad variations, ensuring the CPC is being achieved at the lowest possible value while still attaining the desired amount of traffic and most importantly making sure the account is cost-effective.

10) Website analysis tracking

Once your campaigns are up and running you will need to monitor how your users view your website. Google Analytics is excellent for it’s AdWords integration, displaying user stats to find out the users location, search engine, search term and the most popular links clicked on your webpage.

Attractive and Creative Web Designing Tips

Websites are an essential eSearch Engine Marketing is primarily conducted in order to boost sales. Here are few tips which will help you target better sales. lement that helps in the traffic generation purpose. In order to make sure that your website is performing this business correctly, it is necessary to keep an eye on the web designing of your website. As a matter of fact all other internet marketing strategies like article marketing, email marketing, banner advertising etc, depend on the creativity displayed in web designing. The more attractive and interactive a website, the better are its marketing results. Given below are a few web designing tips, which will help make your website more useful and at the same time attractive to the visitors.

The first thing that you need to realize is that your website is more in demand than the fancy decoration that you do around it. This means that it is more important to pay attention to the real website than spending unnecessary time on adding splash pages. The Splash pages are those pages that appear before the real website is seen. They are normally flash creations or java script images clubbed together to create an attractive intro to your website. They definitely look attractive but coming to think of it, they are actually useless. So why waste your visitor’s time in unnecessary showing off.

Another unnecessary hindrance which might affect the performance of your website is addition of too many banner advertisements. The fact is that most web surfers have now learned to ignore these banner ads. Thus, you will be actually wasting a lot of space in web designing for these banners. It is rather more useful to utilize it in some other way which will highlight few feature of your website and attract traffic.

An essential aspect of web designing is to ensure that your visitor is having a smooth navigation across your website. Do not confuse the surfers by taking them round and round in the website. Keep the navigation such, that the surfer is able to move from one page to another and is also able to track its movement back.

It is said that images can speak better than words. Yes, you can add images in your website pages to make them more meaningful and attractive. But it is also important that you do not over do the act. If there are too many images in your webpage, it will not only clutter the look of your website, but will also increase its download time making your website slow. So make sure that your edit all your image sizes in a photo editor to a convenient size before uploading them in the site.

These are just a few of the many web designing tips and ideas which will make your website an attractive and impressive creation.

Locating The Best SEO Blogging Software

Features of your web site homepage

Your web site’s homepage is the most important one among all other pages of your site. Usually, a homepage gets more page views as compared to any other page of the web site. A web site is similar to a house where each window acts as a door to the site’s other pages. People don’t come to the web site always through the homepage. However, once they land into one of your pages, most of the visitors quickly go to the homepage.

Your homepage is the face of your online business persona. It is important to have a design for this page that complies with strong usability guidelines and offers a clear vision of your business objective. Your homepage should clearly explain what you do and what products/services you have to offer. To enhance your homepage’s usability and boost the business value of your web site, the following factors should be kept in mind:

 
A catchy tagline: 


Having an interesting tagline/slogan on the homepage that sum up your site’s objective will attract people. It will get the visitors interested, help them dig deeper and tell them what you do – all in a glance.


 
Search Engine friendly title: 



Write a title that begins with the company’s name and has a short description of the site to follow. A well thought out title will help you to get increased visibility in bookmark lists and search engines.

 
Have a distinct section for Corporate Information: 



Information about your company should have a separate section with its link on the homepage. Though people usually don’t need to know about the details of the company, having a separate section listing your corporate information may serve well to increase the company’s credibility and popularity.

 
Stress on high-priority chores: 

  

Your homepage should help the visitors choose the most important tasks that they will usually perform after coming to the place. 

 
Having a Search Box: 



Many users may want to search your site for a particular thing. These people will look for a search input box where they can type their query and find what they need to. It is wise to have place for 25 characters in your search box so that your visitors can use multiple words for their search.

 
Show the good stuff on offer: 



To attract people, put some of your updated content having good quality on the homepage.

 
Important keywords in the links: 



Use important keywords and relevant words in your links on the homepage. When people scan your page, these words should catch their attention and encourage them to click on the links. Having your company’s name on all the links doesn’t serve any purpose and makes it difficult for the viewers to find what they require. 

 
Easy Access to features on the homepage: 



Visitors usually remember products, services or promotions that the homepage features prominently. So, help visitors find important items, keep your recent features listed on the homepage and offer a link to an archive where all other homepage features are accessible. 

 
Keep the homepage clutter free: 



Don’t overdo the homepage by using a lot of elaborate graphics, color, illustrations and boxes. Rather, focus on the page’s usability.

 
Put Meaningful Graphics: 



Remember that pictures are powerful communicators that get the viewers interested. So, use graphics related to your business rather than decorating the homepage with whatever stock art you can get. 

			
			

				
Tags: Corporate Information, Search Engine, Stress
			
			
						
Case History: the Directory as an SEO Tool
			
			

			
				

					
October 31, 2009 by seoroad   
 Filed under SEO Tools
 
				
				
				

					
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The Europelowcost project originated as a search engine and price comparison tool for both leisure and business travel. The subsequent development towards themed directories has a clear strategic validity, both in terms of positioning on search engines, and ease of use, by allowing travellers to make the best use of the information.
Preliminary analysis
The fundamental assumption is that the organisation of data into categories with varying levels of depth is the most logical solution for providing simple, rational and fast data retrieval. This type of structure on the web is known as a directory.
We discovered the best way to organise the content available by analysing two possible alternatives: 
•	Sub-division by country, grouping together all the services for that destination (i.e. flights, hotels, hostels and cruises are offered together).
•	Vertical sub-division by service, separating and “specialising” the individual directories (i.e. organisation by service: just flights, just hotels, etc).
After the necessary consideration, the development team opted for the second solution: to divide the information by theme.
The logic that led us to reject the first option resulted from the fact that, in terms of ease of use and of indexing by the search engine spiders, developing a multi-service directory organised according to destination would have resulted in information overload (and therefore a sense of disorientation for the end user), due to information on airports, airlines, hotels, hostels, cruises, etc. all being on the same page.
It was therefore clear that we should specialise and sub-divide the search by service, with cross marketing of services by destination (e.g. from the page of flights to a particular destination, there are links to hotels and hostels in the same city/country).
Search Engine Optimisation Requirements
From the point of view of search engine optimisation, the path we chose is more effective in terms of its thematic focus: a large number of pages with unique, specialised content, which are rich in hypertext information. 
The model of directory development can be summed up as follows:
1.	Home page, with the usual search function, special offers and top searches, as well as links to the four main categories of the directory (e.g.: http://en.europelowcost.com/cheap_flights/default.aspx and static pages containing useful information;
2.	Unique internal pages. Great care was taken in the differentiation of the title tag (which not by chance includes the europelowcost brand), the meta description and the introduction texts;
3.	Rewriting the dynamic URLs.
The whole design of the site fully conformed to the search engines’ quality guidelines, there was no addition of graphics to slow down access, and despite what the many detractors of all things Microsoft have to say, the Asp.NET programming language proved itself to be robust, fast and versatile.
Organisation of content
Large databases and a proprietary multi-service search engine allow us to record and trace a large quantity of data based on user behaviour (the toolbar for Internet Explorer and Firefox was also a significant factor). The crucial point was to decide how to make best use of this mass of information, by rationalising it and making it easy to consult.
The most important sector in strategic terms was the flights, which were organised in the usual way, listing destinations by continent, country, and city.This classification of results was extended to the other directories (hotels, hostels, cruises). The way the information is structured allows for two main search criteria: for flights to and from a destination or airport, each country is linked to the list of national and international airlines that serve that destination. The area dedicated to airports, which is also present for every single location, allows users to consult information on every airport worldwide, shown on interactive maps with satellite photos.
The Conversion Rate of the project, which is significantly over 4% (October 2006 – January 2007) and its stable presence on Google, achieved in less than two months (77,000 pages indexed, excellent search engine results position for a very large number of searches, no penalties whatsoever) are very encouraging and positive results, which lead the observer to believe that the tool is of particular significance and popular with the public. 

			
			

				
Tags: First Option, Marketing Of Services, Service Directory
			
			
						
Money Making Techniques Through Your Blog
			
			

			
				

					
October 31, 2009 by seoroad   
 Filed under Blogging
 
				
				
				

					
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Weblogs or blogs are so popular. They become the source of not only to express views but also to earn money on line. In the world of blogging for profits, blog content and blog traffic are the two reigning kings. If you put good content on your blog and get people visiting it you’ll make money, guaranteed. 
 So when you go about making your blog, you should first think about what your going to sale and what content you should put on your blog to entice people who might be interested in it to pay your blog a visit. Without traffic you won’t make any money so it’s very important that you have good content on your blog to bring people to it. 
 After you’ve decided on the content of your blog, the next step is to start making blog post to fill your blog up with quality content. Once a day, you should make a new post to your blog. And every time you submit a new blog post to your blog, submit that article to article directories with a link back to your blog. 
 When it comes to producing good quality blogs this is where WordPress shines. Yes there are various different types of blogging platforms available for you to use, but WordPress is the easiest of them all to use and understand. Although, it must be said that Blogger follows a very close second behind it. But the author of WordPress Goldmine as the name recommended has used the one that is rated first of all blogging platforms. 
 When it comes to setting up a blog using WordPress you will find that whole process very simple and easy to complete. But first you must register with the site and once this is done then you can start building your first ever blog with them. In fact building the blogs will cost you nothing and will only take a few minutes for you to complete and then all you need to do is start adding more information to it once it is up and running.
 Tips to Create Money through your Blog 
 1. You need to decide on what niche topic your blog empire should go for. It has to be a more general subject where you can use sub categories for your blogs. And of course, it has to be a hot niche topic that everybody is interested in. Go to ClickBank for this kind of information. And by the way, Internet Marketing is always a profitable main category to go for. 
 2. Start with about 5 blogs at Blogspost and WordPress. Search engines love this ones. 
 3. Post some great, useful information about your topics on your blogs at least every second day. This is important for the search engines to be able to notice your blogs. Google for ideas by typing in keywords related to your topics and use the results for your articles. 
 4. Place affiliate links into each of your posts and at the end of your articles. These links should be related to your blog theme. Also place links at the side of your blogs. Go to ClickBank and find yourself some great affiliate programs that relate to your topics and sign up as an affiliate. It’s easy. Just go by the step-by-step instructions. 
 These affiliate links will enable you to blog your way to riches. 
 Tips for Getting Internet Traffic to Your Blog 
 Free RSS Feed 
 Rich Site Summary also known as Really Simple Syndication is the process of delivering constantly updated content to your blog by pacing a block of code (known as a feed) on your webpages. In our fast paced information age, RSS fits absolutely. It allows your visitors to stay up to date on any new information you’ve added to your blog without necessarily having to visit every page on your blog. Instead they view a window that list the headlines followed by a quick summary of what each article is about. 
 Having a free RSS feed accomplishes two things besides getting more site traffic. First since the content is updated frequently it keeps the search engines coming back to your site and crawling for the new information. Second it can increase your visibility among your blog visitors. This is important because while they may not visit your blog everyday, providing a feed to your subscribers is a good way to for them to stay in touch. 
 Network 
 A blog network is a compilation of blogs under a sole domain or company name. Some web visitors take comfort in clicking a link that takes them to different bloggers who cover the same topic. This is also an excellent way to get free advertisement and free web traffic to your site since people who visit the network will invariably be exposed to your blog. 
 Email Marketing List 
 In a recent survey, 100% of online users say they communicate using email. This is a good way to send messages to your opt in email list with links going back to your blog web site. Let them know you’ve posted a new article or video on your blog. Use snippets or summaries to entice people to click on the link and get further information. The more times people on your list see your blog the more they will get to know you and give a second look to some products or services you maybe offering. If you can drive good amount of traffic to your blog, you’re a good blogger and you can make money out of it. Besides that, if advertisers find your blog right for their marketing campaign, they will immediately contact you and request to advertise on your blogs. That way you’ll be earning regular amount of money. 
 It’s not that difficult. Just make use of the resources you can find on the Internet and you can begin your business blogging career the soonest.

			
			

				
Tags: Blogs, Goldmine, Quality Content
			
			
						
Tips on Using Social Media to Drive Traffic to Your Website
			
			

			
				

					
October 30, 2009 by seoroad   
 Filed under Social Media
 
				
				
				

					
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If you know how to use them, you can parlay your social connections into higher popularity for your website. All of those people can become visitors or even paying customers for your site, as well as a free way to spread the word about your product or service. If you have a website, there are ways to take advantage of knowing people through social networks to drive traffic to your website – here’s how it’s done:
Offer high quality free website content.
There is one thing which is certain to garner you popularity in social media: content. If you can create the kind of content which people want to read; the kind which gets and retains the reader’s attention, the kind that people will share with one another – that is the content which will get you a loyal audience on social media networks.
This is the kind of high value content which is in demand both in social media networks and on the web as a whole. Content is what people look to the internet for in the first place, after all. To drive traffic to your site using social media, you must have something which people want.
 
Make your content usable.
Besides creating good, original content you have to make sure that your target audience can actually find what they are looking for. Your content will be more likely to be read if you present it in an organized, user friendly manner. You should make sure that it is easy to find your articles and that they are optimized for search engines to make them easy to locate using a search engine query.
Increase your presence on the web.
Was your last submission or write-up a smash hit? Did it cause a significant increase in traffic to your site? Great – but don’t stop there and rest on your laurels.
Be sure to keep adding to your social media network submissions. You need to be a constant presence and make yourself seen as a go-to source for consistently excellent content, rather than just for one great piece of work.
 
This way, you will have the advantage of a built in buzz for each new article or write-up you submit. Once you manage to really make a name for yourself, your audience will happily pay a visit to your site; they may even seek it out on their own.
 
 
Promote your content and your website.
 
You shouldn’t fear self-promotion. When you have new content on your site or that you have submitted to a directory, send out an email or message via the social network to let your readers know about it. If you have a podcast or other vehicle, use it to promote new content as well.
Be sure that you become known throughout the network, but don’t do so in an overly aggressive way. You don’t want to look desperate; you also don’t want to appear like you are always making a sales pitch. If you look like you are trying too hard, it will make people suspicious.
 
Encourage interaction.
While people do enjoy the anonymity offered by the world wide web, they also like to communicate with fellow web users. You should give your readers a way to interact with you – surveys, feedback forms, comment posting and even polls are all good ways to let your readers get involved and interact with you.
Using social media to drive traffic to a website is both a science and an art. If done properly, it can do wonders for your site. Look into your options for using social media to get traffic to your site.

			
			

				
Tags: Drive Traffic, Presence On The Web, Social Connections
			
			
						
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